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In 1985, Tipper Gore co-founded the Parents Music Resource Center (PMRC) with Sally Nevius, Pam Howar, and Susan Baker, wife of then–United States secretary of the treasury James Baker, because Gore heard her then 11-year-old daughter Karenna playing "Darling Nikki" by Prince. The group's goal was to increase parental and consumer awareness of music that contained explicit content through voluntary labeling albums with Parental Advisory stickers. Their coalition included the National PTA and the American Academy of Pediatrics. The PMRC had no members, merely founders, and all of the founders were wives of prominent politicians.
According to an article by NPR, Gore went "before Congress to urge warning labels for records marketed to children." Gore explained that her purpose wasn't to put a "gag" on music, but to keep it safe for younger listeners by providing parents with information about the content of the songs. A number of individuals including Dee Snider of Twisted Sister, Jello Biafra of the Dead Kennedys, John Denver, Joey Ramone, and Frank Zappa criticized the group, arguing that it was a form of censorship. In response, NPR further stated that according to Gore, she "wasn't out to censor the objectionable material" and quoted her as stating that she is "a strong believer in the First Amendment" who is calling for greater "consumer information in the marketplace."
The PMRC's efforts were successful and resulted in an agreement where recording labels voluntarily placed warning labels on music with violent or sexually explicit lyrics.